Have you ever thought your blog might be superficial? Why do bloggers want an audience? The rat race for followers, subscribers, and hit count can drag you down to blog hell trying to create something out of nothing. Blogging doesn't have to be that hard. If we treat our blogs like the hierarchy number chasers in religion, we'll quickly end up just like them. Tired, over worked, and of no substance at all. No one can survive in a superficial community.
1. Why do you want an audience? Are you looking for a limelight for yourself? If you are, you will be creating a superficial audience that you'll have to keep performing for or you'll lose readers. Do you really want that kind of an audience?
2. A good blog audience is built on genuine relationships. Therefore you need to be yourself. Don't try to knock yourself out trying to be Martha Stewart or The Pioneer Woman. It doesn't work. Everyone will know you're a copycat. It's best to just be yourself. If you're working hard to be like 'mega stepford blogger' you'll never be number one, you'll only be a short changed second place.
3. Conquer your fears. If you're always afraid to blog how you really feel, what you really believe, or what your real opinions are, then you are held captive by peer pressure. I'm not suggesting you start using foul language or to be rude, we certainly can tame our tongues and season our words with salt, but you certainly don't have to fake being a sugar cookie if you're really a red velvet cake with buttery cream cheese frosting.
4. You don't know your identity. Some bloggers don't know who they are. This is why so many are trying to copy everyone else. What is unique about YOU. If you don't know, ask the people you know in real life. Go to Wordle and add the URL of your blog in there. Find out what you blog about most often. The word cloud will show what your passions are. Your passions come from the heart. When we copy what others are doing we're just trying to recreate their hearts on on our blogs. Be you. Be original. This is my word cloud for The HomeSpun Life. The largest words are the things I blogged about most this week. You can enter the category URL you write most about too. For example, if your most filled category is "daily life" then get that category URL and put it in the Wordle tool.
5. Be friendly. I can't say this enough. Reply to people you like on Twitter. Participate in your blog comment section. Be genuine. Don't try to butter people up with an agenda to piggy back their audience. Find your own 'place' in the blogosphere and own your place. You'll want readers who really like you for you. To have friends, one must first show friendliness.
Any additional thoughts to share?
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